The world is changing at light speed. Information which once required a large warehouse to store data can now be kept on devices smaller than a fingernail. Technology has caused nearly all businesses to keep their data in a computer or online.Sadly, the ability to store things electronically also makes it easier to corrupt or steal. The saying, beggars can’t be choosers has never rung truer than today. No one and no business is safe from attack.Hospitals, small businesses, retailers the government, all of them have had hackers try (sometimes successfully) to gain information. Additionally, sometimes the thieves will destroy or corrupt the data making it nearly impossible to resume normal operations until the flaw is discovered and fixed.Sadly, some businesses cannot rebound from an attack. An attack can cause customers to lose faith in the company’s security or prevent it from returning to regular operations in a timely manner. In real life, time is money and people would be surprised to learn how easy it is for a successful business to go under in the blink of an eye.This is why the ability to recover secure data during a massive security breach or other disaster is a must. Some small business owners believe that they do not need a cloud backup service because they are expensive and only large corporations require large amounts of information to be stored.That is an incorrect and potentially dangerous way of thinking. Small business owners are the main ones requiring a secure backup for their business. Many of these business owners rely on their company as their sole means of income. One major issue and the whole business could go under.Cloud services are not expensive and one can purchase a package for as little as a few pounds. The smart business owner knows that their business is only as good as long as operations are running smoothly, thus he or she includes a secure backup service in the company budget and business plan.Truthfully, the backup plan should be included in no fewer than two business plans. The first one should be the aforementioned business budget and the second should be in the emergency plan.When emergencies happen, employees can be cut off from one another, documents and supplies destroyed and operations cease to continue. This can be the death knell for many a business if they do not have a plan to overcome any obstacles.This means they should have at least two people who are authorised to retrieve the company’s data. They should have the ability to set up a temporary office where the retrieval can be made as well as a system for resuming operations during a crisis.Cloud backup systems are necessary because the technological age requires us to have a means of retrieving data. When businesses can be destroyed by a few clicks of a mouse, then business owners (and people) should take any means necessary to protect their data.Two main things occur when a company announces a data breach. One, the customers and clients lose faith in the business and two, operations are hindered until everything can be restores back to normal. A loss of customers and ceasing operations can ruin a business in a week.Not using a reliable and safe backup and retrieval service is one of the biggest mistakes a company can make. Only one thing is certain with today’s technology; there will come a time when data is erased, breached or destroyed.Being able to restore everything as it was before is not a luxury but a right. There are too many employees and customers counting on the business to be secure, trustworthy and adept at their services in order to have the longevity that all the best businesses need to survive.
Travel Planning For Beginners
Travel planning can be exhausting and cause anxiety days before the trip. Here are a few tips that can cover most of your needs and that will allow you to enjoy your trip.The first thing your travel planning list includes is that you should consider the place you are visiting. If there is a passport required, make sure you and everyone that will join you in the trip have a valid passport. The same goes for a visa. The other thing related to the destination is that if the destination is an exotic place, you might need to have some medical preparation like injections for diseases. Now check your ticket and you have covered the first part of the list. Make sure to get all the information on the country you are visiting. You are safer if you have an understanding of the situation as a foreign country has many hidden dangers. You should be informed of the political situation, the way people act and react to foreigners, their culture and things you are not allowed to do. Some places have limitations that you wouldn’t have thought of and can be very strange. If you are visiting a country that has a different religion, you have to be very well informed.Travel planning requires some actual planning. Search for information on the place you are visiting and things that you can do while you are there. If you are going alone and you are on a business travel, you can still get some information on the sights that are around your area. Even if you won’t have time to visit, you should know where you are passing from, or have an idea of the city’s history. This will help you understand the architecture of the houses, the culture and the way people lead their lives. If you are travelling with your family, check for exciting things your children can do. Keep in mind that children are bored easily and are also going to be tired. They will be tired sooner that when they are at home as the whole environment is new and they might be nervous and feel insecure. So make sure you have this part covered by making a nice and adventurous program that has frequent stops. Children under the age of five might trouble you more and you should not forget their favorite toy. Keep talking to them to explain what is going on and don’t change the habits you had at your house.The last thing on your travel planning list is to get insurance. Travel insurance might seem expensive to you and many times unnecessary. However, the truth is that you cannot avoid this cost and you should also pay some attention to what is included. Many countries require visitors to have travel insurance before they enter the country. This insurance is basic. Check all of your options as health systems can vary significantly from your country and things you thought were easy might trouble you especially if you have your children along.
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.